Lead UI/UX Designer · Swig IQ · 2025

Bringing Store Operations Into One App

Swig IQ brings real time performance data, team management, communication, and daily store operations into one mobile first experience built for managers and employees.

Swig IQ across five phone screens: competitions, sales, the dashboard, store chat, and to-do

The Challenge

Swig store teams were relying on spreadsheets and multiple disconnected tools to manage performance, inventory, communication, and everyday operations. Important information was scattered across different systems, creating extra work for managers and employees.

My Role

I served as lead designer for Swig IQ, working closely with the client to design the complete mobile and tablet experience. I established the visual direction and style guide while translating operational requirements into simple, practical workflows designed for busy store environments.

Making Store Performance Easy to Understand

Store managers needed to quickly understand how their location was performing without digging through spreadsheets or reports. Swig IQ brought key metrics such as sales, labor, line speed, attachments, tips, and other store goals together in one dashboard with clear comparisons and performance indicators.

The Swig IQ dashboard on tablet, with store goals and missed goal cards

The dashboard on a phone, with sales, attachments, line speed, and labor

Supporting Managers and Their Teams

Swig IQ brings employee performance, coaching, shift history, raises, and one on one conversations into the same experience managers already use to run the store. Team information stays accessible without requiring managers to move between separate systems.

My Team, listing shift leads with their attachment, tips, and grade figures

A team member's page, with grade, one-on-one and raise dates, and shift stats

Keeping Store Teams Connected

Swig IQ was designed to support more than store reporting. Built in communication gave employees, store managers, district managers, and corporate teams a shared place to connect without relying on another external tool. Leaderboards and competitions added another layer of engagement, giving employees visibility into performance and creating friendly incentives around store and individual goals.

Store chat: direct messages, the general channel, and message actions

Competitions: rankings, a personal view of your standing, and the prize details

Outcome

Swig IQ consolidated store operations, performance tracking, employee management, communication, and daily tasks into one shared experience.

The initial rollout reached more than 60 Utah locations before expanding nationwide. Managers responded positively to replacing several disconnected tools with one app, while Chat, Leaderboards, and Competitions became especially popular with employees.

60⁺ Stores

Initial Utah Launch
200⁺ Stores

Nationwide Expansion
Mobile + Tablet

Store Experiences
One Platform

Operations + Teams

Have a role in mind?

Let’s talk about what you’re building!

I’m open to senior UI/UX and product design opportunities where I can work closely with product and engineering and help shape useful, durable software.

Reach Out

james@jamesandersonstudios.com 801.897.2369

Salt Lake City, UT

LinkedIn Resume

Message Me